1. Meaning of Jinding: Admirable opinions, Valuable help
2. Our Concept: Serving Society, Creating Value
3. Our Practice Tenet: Clients First, Quality First, Credit First
4. Our Spirit: Forging Ahead, Pioneering and Innovative, Challenging Ourselves
5. Our Team: Honest, Professional, Rapid, Teamwork
6. Our object: Harmony team, Keeping pace with the time, Going concern, To be the best